The Problem: Business leaders in Asia think inclusion is too complicated and yields little return
Our research over the past seven years found business leaders in Asia resist inclusion due to three factors:
Persistent stereotypes, unconscious bias and other negative mindsets related to age, race, gender, disability, medical condition, sexual orientation and gender identity, cultural and religious background.
Lack of local success stories where companies in Asia improve bottomline with inclusive practices;
Uneven distribution of legal frameworks that promote inclusion in Asia.
Our Solution: Make it easier for business leaders in Asia to be inclusive while improving bottomline
When enterprise-size and smaller companies in Asia use inclusion as a business strategy they can unlock over $220m USD in consumer spending power in Singapore alone. Our inclusive business registry, employers showcase and other practical tools help business leaders achieve the following goals:
Attract more talent
Positioning your company as an inclusive employer helps you attract top talent with less effort and reduces the overall cost of recruitment. Our Employers Showcase helps you reach capable jobseekers through our coalition of community partners across women, disability, age, LGBT and other diversity pillars.
Reach more customers
When your products and services are promoted inclusively you can tap into active word of mouth networks, build customer loyality and save valuable marketing dollars. Our Buyer’s Marketplace helps you reach multiple consumer segments with efficiency, including over 100,000 minority women, people with disabilities, LGBT and more. Registered inclusive businesses also get listed on the Be Inclusive mobile app.
Improving your company’s reputation through inclusive practices builds your standing among the growing numbers of socially conscious customers, employees and investors. Our inclusive Business Registry, checklists, templates, workplace talks and other practical tools help leaders build inclusion within their company authentically. Our work is underpinned by international best practice and tailored for the Asian business environment.
Start improving your bottomline inclusively with Be Inclusive's business tools
It’s FREE to get started, sign up now.
How much does Be Inclusive's services cost?
Registration as an inclusive business is FREE. A suite of add on services for recruitment and marketing are available for a fee with prices tiered according to the size of your company. Customised training and strategic advisory is also available.
We are concerned about confidentiality of business data. What data do you share?
Confidentiality of business data is our primary concern. We do not share any data about your business without your consent. When permitted we share data about businesses through to our network of community partners. Datapoints that we share include accessibility of amenities, inclusivity information about products and services, employment opportunities and other inclusivity data that the business wants to promote.
How do you prevent businesses from falsely claiming to be inclusive?
We have a twofold approach to registration process to minimise the risk of fraud:
1) our terms of service state that businesses who register must ensure the accuracy of information they submit otherwise their registration will be denied;
2) our community partners in each market helps us verify all data submitted.
How is an inclusive business or service defined?
We define an inclusive place as a business or service that serves the diverse needs of groups most vulnerable to discrimination. The quality of wheelchair accessible ramps, restrooms accessible to transgender people, safeguards against harassment are examples of data we gather. Be Inclusive’s metrics built upon building code, international law and best practice. Extensive collaboration with grassroots groups of people with disabilities, LGBTQ people, single mother, ethnic and racial minorities and other groups across Southeast Asia and the U.S have also contributed to our framework.
The cost to make structural changes to my business premise is prohibitive. How will this affect my registration?
We acknowledge that implementing change is rarely easy. For example businesses in heritage-listed buildings are sometimes unable to implement wheelchair accessible entrances or restrooms. That said learning to accommodate diverse needs is a soft skill that need not be dependent on building structure. The first step to becoming an inclusive company is commitment. Ultimately diverse consumers and job candidates want to see how your business translates its commitment into action over time.
How can my business be registered as inclusive?
A pilot of the Be Inclusive Business Registry will be rolled out from March 2019 onwards. Our pilot covers companies in Singapore only. Join our pilot
In 2019-2020 we will expand to Australia and Hong Kong.
If my business is not ready to be registered can we still participate in your program?
Certainly! We tailor our services according to your business needs. Our ultimate goal is to help businesses put inclusivity into action successfully. Registration is 100% voluntary for businesses.
Finalist, World Changing Idea Awards 2017
Winner, Singtel Future Makers 2018